What is Gross Margin?

Gross margin helps you measure the profitability of your business. It helps you identify areas of improvement in operations related to sales and pricing. The higher the gross margin, the more profitable your business is. 

The Key Metrics report provides a detailed breakdown of your gross margin, breaking down each component of the calculation. Keep in mind that this calculation only includes the cost of goods sold and revenue, it does not include other expenses like rent/mortgage, utilities, payroll, etc. However, it is a great start to understanding your business's profitability.